This guide walks you through configuring Single Sign-On (SSO) using SAML in Microsoft Azure (Entra ID) for use with Amplemarket.

Overview

To enable SSO with Amplemarket, you will:

1. Create a new Enterprise Application in Azure

2. Configure SAML-based SSO

3. Generate a Metadata URL

4. Share the Metadata URL with Amplemarket

Step-by-Step Instructions

1. Log into Microsoft Entra ID

• Go to the Azure portal

• Open the navigation menu

• Select Microsoft Entra ID

2. Create a New Enterprise Application

• Click Enterprise Applications

• Select + New Application

• Click Create your own application

Configure the application:

• Name: Use something like Amplemarket

  • (If you already have one, you can differentiate with naming like Amplemarket - Prod)

• Select:

  • “Integrate any other application you don't find in the gallery”

• Click Create

3. Set Up Single Sign-On (SAML)

• Open your newly created application

• Click Set up single sign-on

• Select SAML

Azure will now generate the SAML configuration, including your Metadata URL

4. Copy the Metadata URL

• Locate the App Federation Metadata URL

• Copy this value

5. Send Metadata URL to Amplemarket

• Share the Metadata URL with your Amplemarket contact (e.g., Solutions Engineer or Support)

Amplemarket will complete the configuration on the backend.

What Happens Next?

Once Amplemarket configures your Metadata URL:

• SSO will be enabled for your workspace

• You can begin assigning users to the application in Azure

• Users will be able to log in via Azure SSO

Notes & Tips

• You do not need to configure additional SAML fields manually for initial setup

• User provisioning (assigning users/groups) happens after SSO is enabled

• If you manage multiple environments (e.g., staging vs prod), create separate applications