• Updated

This section combines a number of fields that are related to the mailboxes' authentication, identification, and reputation, and that may affect heavily the deliverability of your emails.




  • Authentication

In this field, you can see what is the status of your domain authentication.


SPF, DKIM, and DMARC, although they might sound like very strange names, they are simply a set of email authentication methods to prove to Internet Service Providers and mail services that senders are truly authorized to send email from a particular domain. They also offer a means of verifying if your email sending server is sending emails through your domain.


SPF (Sender Policy Framework): SPF authentication works by strictly specifying the number of allowed domain IPs that can send emails from your domain. While setting up SPF, the domain owner can add a file or record on the server which tells the receiving server what domains are actually allowed to send emails.


DKIM (DomainKeys Identified Mail): DKIM authentication is similar to SPF the DKIM is added as a TXT record by adding it to your domain panel. It makes sure that none of the emails going from server to server is not tampered with by anyone in the middle and that email can be clearly identified from the other end.


DMARC(Domain-based Message Authentication): DMARC builds on SPF and DKIM to validate emails further by matching the validity of SPF and DKIM records. This enables you to set policies and get generated reports in case the DMARC validation fails.


  • Spam lists

Also known as blacklists or block lists, these are real-time lists that identify IP addresses or domains that are known to send spam. They’re used by organizations like internet service providers (ISPs), free mailbox providers, and anti-spam vendors to prevent spam from coming into their systems.


ℹ️ Featuring one list won’t do any harm to your deliverability, as it’s pretty common. However, if your mailbox appears in 2 or more spam lists, you should contact your email provider (i.e. Google or Outlook) and request a new IP. Usually, these lists feature email IPs and/or domains, and one common cause to appear in one of these lists is if you’re using a shared IP that has been marked as spam in the past.


  • Profile name, Profile Picture, and account Age

These fields are pretty straightforward, the profile name and picture are the ones you set up for your mailbox account, and the age is exactly when was it created. All of these have a direct impact on the trustworthiness of your mailbox, given that accounts that are too young, or that don’t have a picture and a name, are usually linked to spam and even fraudulent activities, so they are more likely to be kept away from inboxes.

Was this article helpful?

0 out of 0 found this helpful

Have more questions? Submit a request