What is it?
A custom SMTP server is a specialized server configured to send high-volume emails efficiently. Rather than using a standard email server, like the one provided by your email provider, a custom SMTP server allows for more precise control over the emailing process. This can result in more reliable email delivery, especially for bulk emailing campaigns.
How can it help you with your outbound email flows?
A custom SMTP server can significantly improve your outbound email flows in several ways:
Improved Deliverability: By allowing specific settings, like custom domain and IP address authentication, a custom SMTP connection can enhance your email's perceived legitimacy and improve the chances of your emails landing in the inbox rather than the spam folder.
Bulk Emailing: Custom SMTP servers are designed to handle large quantities of emails at once. This is especially helpful for bulk emailing campaigns, where high sending volumes could flag your emails as spam on a standard server.
How to connect your custom SMTP server to your mailboxes in Amplemarket?
Choose an SMTP service provider: There are many providers to choose from, such as SendinBlue, Mailgun, or SendGrid. Make sure to choose one that suits your needs in terms of cost, scalability, and deliverability.
Find your SMTP details: After you've chosen and signed up with an SMTP service, they'll provide you with SMTP details. To connect your custom SMTP server to your mailboxes in Amplemarket you will need the following information:
- SMTP Username
- SMTP Password
- SMTP Host
- SMTP Port
Enter SMTP Details into Amplemarket: In Amplemarket’s Account Settings > Mailboxes, choose the mailbox(es) you want to connect to a Custom SMTP server and click in the three dots and “Select Configure Custom SMTP”.
You’ll be asked to insert your SMTP server details that you got on the first step.
Authenticate Your Email Address: This might involve entering a code sent to your email address or following a verification link. This proves to the SMTP service that you control the email address you're trying to connect to. This step can be optional. It depends on the SMTP service you are using and its configurations.
Test the Connection: Click on the “Test SMTP connection” button.
Remember, if you're having trouble, the SMTP service's support team can often provide help and step-by-step guides.