Exploring LinkedIn and placeholder emails in your plays

When it comes to optimizing your outbound efforts, LinkedIn steps in as a real game-changer. You can mix things up by integrating LinkedIn as a part of a multichannel strategy, or if you're all about LinkedIn, that works too! 

With Amplemarket, you can create LinkedIn plays when email data is playing hard to get. This feature can serve as a central component of your approach, or it can seamlessly complement your primary strategy by offering a secondary route to connect with highly qualified prospects who lack email information.

Understanding How It Works

Amplemarket kicks in by generating placeholder emails. That means you can run your LinkedIn sequences, no need for an email stage. The trick's all in how you want to work it with your strategy and where your leads are coming from.

LinkedIn play

If you are adopting a LinkedIn approach, here's a step-by-step guide.

Start from a Saved Search

1. Select the leads, either from Start Sequence or within your Saved Search
2. Leads will be added to the sequence and we will generate placeholder emails for any leads for which there is no valid email available, enabling you to initiate interactions via LinkedIn.

Start from a List

1. Within your list, you will find the option "All" or “Leads without email”.  
2. Handpick the leads from this category and add them to a sequence without email stages. 
3. Amplemarket will then generate placeholder emails for all those leads, enabling you to initiate interactions via LinkedIn.

Multichannel approach and LinkedIn as an alternative play

If you are adopting a multichannel approach but you are also keen on pursuing leads without email data, here's a step-by-step guide.

Start from a Saved Search

1. Select the leads, either from Start Sequence or within your Saved Search. 
2. Leads will be added to the sequence and for any leads for which there is no valid email available, you can find them under “Remaining Leads - Leads Without Email”. 
3. From here, export to a CSV.
4. Import the CSV file into a freshly created List. Ensure that you opt for the "List of LinkedIn URLs" as the designated category.

Start from a List (1:52 video)

1. Within your list, you will find the option “Leads without email”. 
2. Handpick the leads from this category and add them to a sequence without email stages. 
3. Amplemarket will then generate placeholder emails for all those leads, enabling you to initiate interactions via LinkedIn.

Using the LinkedIn extension

The same rules apply when you are navigating LinkedIn and connecting with people via their profiles.

Amplemarket will generate placeholder emails for any leads for which there is no valid email available, enabling you to initiate interactions via LinkedIn.

By using these features, you can supercharge your outreach game. LinkedIn becomes a key player that smoothly fits into your bigger plan. This not only makes your work easier but also boosts your chances of reaching out successfully, no matter how you're strategizing or where your leads are coming from.