Andre Martins
Andre Martins
  • Updated

About Account-Based Motions


Account-Based Marketing (ABM) is a strategic approach to business-to-business (B2B) marketing where sales and marketing teams collaborate to target a specific set of high-value accounts/companies. ABM for cold outbound is a tactic within the broader ABM strategy that focuses on initiating contact with target accounts through personalized and highly targeted outreach.


Amplemarket can help you elevate your account-based motions. Uncover exceptional target companies and connect with high-impact leads within those accounts. Whether you're currently executing account-based motions or gearing up to launch, this support page contains everything you need to be set up for success.


Section 1: Choosing Great Accounts

Kickstart your account-based outbound initiatives by outlining a process to identify potential target companies for proactive prospecting. Learn how to find high relevant companies with the Amplemarket Searcher. 



Section 2: Finding The Right Leads

Once you've built your target accounts list, it's crucial to identify and prioritize the specific personas within your target companies. Customizing your approach to cater to the unique needs of each persona is a key factor in achieving success. Discover how to match persona filters with your company lists using Amplemarket.


Section 3: Best Practices for Sequencing

Successfully implementing email sequences in account-based approaches needs a deliberate strategy for engaging and nurturing leads. Success hinges on ensuring highly personalized engagement, leveraging multiple channels for engagement, mastering measurement and analysis of performance, and adhering to industry email deliverability best practices.



If you need any further information, do not hesitate to reach out to!

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