How to do CRM enrichment using Amplemarket and Zapier

This guide walks you through the steps to automate data enrichment using AmpleMarket's API through Zapier. With Zapier, you can integrate AmpleMarket with various platforms, such as Salesforce or HubSpot, to enrich contacts automatically based on triggers like form submissions or new contacts added to a list.

Prerequisites

To do this you will need to have:-

• An AmpleMarket account
• A Zapier account
• Access to the platform you wish to integrate with (e.g., HubSpot or Salesforce)

Step 1: Setting Up the Trigger

1. Choose Your Trigger App: Start by selecting the app you want to trigger the enrichment process. This could be HubSpot, Salesforce, or any app that supports webhook triggers.
2. Configure the Trigger: Depending on the app, configure the specific trigger. For instance, in HubSpot, you might choose a form submission or the addition of a new contact to a list as your trigger event.

1. Step 2: Setting Up AmpleMarket API Call

1. Add a Webhook by Zapier Action: After setting your trigger, add an action using "Webhooks by Zapier."
2. Configure Webhook Settings:
   • Method: Choose "GET" to make a request to AmpleMarket's API.
   • URL: Enter the AmpleMarket API endpoint https://api.amplemarket.com/people/findmaking sure to include https://.
   • Query String Params: Specify parameters such as email. You can dynamically select the email address from your trigger data.
   • Headers: Add an Authorization header with the value Bearer [Your_API_Token]. To find your API token, go to AmpleMarket's API integrations Settings and generate a new API token.

Step 3: Handling the Enriched Data

1. Test the Webhook: Execute a test to ensure that AmpleMarket returns the expected data.
2. Add an Action to Update Your Platform: Based on the returned data, add an action to update the contact in your chosen platform (e.g., HubSpot or Salesforce).
3. Configure Update Settings: Map the enriched data fields from AmpleMarket to the corresponding fields in your platform. This could include information like LinkedIn URL, company industry, or employee count.

1. Step 4: Finalizing and Testing

1. Test the Full Zap: Run a comprehensive test to ensure the trigger and actions are working as expected.
2. Publish Your Zap: Once satisfied with the setup, publish your Zap and turn it on.
3. Monitoring: Keep an eye on your Zap's activity to ensure it runs smoothly and enriches contact information as intended.

Important Notes

• The AmpleMarket API is designed to work with work emails. Personal email addresses might not return enrichment data.
• Keep your API token secure to prevent unauthorized access to your AmpleMarket account.