Issue: Outgoing calls made through Amplemarket's dialer powered by Twilio are sometimes marked as spam by recipients' phone providers.
Explanation: The FCC and phone network operators are working together to reduce spam and spoofed calls. This initiative can result in your calls being flagged as "UNKNOWN CALLER," "SCAM LIKELY," or even being blocked entirely. The following best practices can help you avoid having your calls marked as spam.
Caller Reputation:
You should take steps to avoid your calls being marked as spam, including following Twilio's recommendations for maintaining caller reputation. Caller reputation is effectively a scoring system that determines whether your calls are at risk of being screened or blocked as spam and helps you maintain a positive caller reputation. The calls made by a phone number determine the caller reputation. Caller reputation impacts whether your calls are screened or marked as spam. To protect your caller reputation, there are some basic rules that all callers should follow.
Best Practices:
- [Important] Register Your Phone Numbers :
- Register your phone numbers with the Free Caller Registry. This step is essential and should be done as soon as possible. It usually takes about two business days for the registration to take effect.
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Maintain Consistent Call Volume:
- Avoid making many short calls in rapid succession from the same number. Keep a consistent call volume without sudden spikes. Carriers monitor call patterns and may flag numbers exhibiting unusual activity as potential spam.
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Avoid Short Duration Calls:
- Calls lasting less than 6 seconds are often flagged as spam by carriers. Allow calls to ring through to voicemail if they are not answered, ensuring compliance with voice standards.
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Adhere to Regular Calling Hours:
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Make calls during standard business hours and avoid calling at unusual times or too frequently. This helps ensure that your calls are perceived as legitimate and reduces the risk of being marked as spam.
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Targeted Outreach:
- Focus on contacting prospects who are likely to be interested in your call. Avoid making unsolicited calls, which can lead to complaints and increase the likelihood of being flagged as spam.
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Monitor and Improve Call Quality:
- Continuously monitor feedback from your calls and improve the content and relevance of your outreach. Fewer complaints about your calls will reduce the likelihood of being marked as spam.