The Benefits of LinkedIn Voice Messaging
Sales professionals are continually adapting how they connect with potential clients. While traditional methods like cold calling and email remain effective, new forms of communication, such as LinkedIn voice notes, are gaining popularity.
Here are some tips and tricks to help you maximize the potential of LinkedIn voice messaging.
What Makes a Successful LinkedIn Voice Message?
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Humanize Your Approach:
- Voice messages let personality and tone shine through, making outreach feel more genuine, memorable, and engaging. This personal touch helps build stronger relationships with prospects.
- It's hard to imagine that a voice message is automated, making your approach more authentic.
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Differentiate Yourself:
- By using LinkedIn voice messages, you set yourself apart from competitors who rely solely on traditional text-based messages.
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Convey More Information Efficiently:
- Speaking is faster than typing. With AI-generated voice messages, users can share a lot of information quickly and organically.
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Receive Natural Feedback:
- Voice messages encourage a more natural flow of feedback, helping you adjust your pitch to better resonate with your prospects.
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Place It Later in Your Sequence:
- Avoid using a LinkedIn voice message as your initial touchpoint. It might come across as too forward.
- Ensure you have already sent a connection request, as you need to be connected to send a voice message.
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Keep It Brief:
- Aim for your voice notes to be between 20-40 seconds. Anything longer can be intrusive, as the recipient needs to listen to the entire message.
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Go with Your First Take:
- Authenticity is crucial, and your first take is typically the most genuine. Don't overthink it.
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Request Feedback:
- "I've just started using voice notes. Any feedback would be appreciated!" This shows you value their opinion and are open to improving your approach.
Example Scripts
Example 1:
Introduce Yourself and Explain the Purpose:
“Hi {{first_name}}, it's {{sender.first_name}}. Great to connect with you!”
“I noticed that {{company_name}} had previously discussed with us, and I wanted to follow up.”
Show the Value You Bring:
“As a reminder, we assist in connecting you with key prospects.”
Close with a Request for Feedback:
“I'd love to chat and see if anything has changed since our last conversation.”
“And if you could give me some feedback on my voice notes, that would be fantastic!”
“Thank you, {{first_name}}.”
Why This Works:
- The closing section softens the pitch, making the call-to-action less sales-oriented.
- Asking for feedback shows humility and a willingness to improve.
Example 2:
Introduce Yourself and Reference Previous Interaction:
"Hey {{first_name}}! A few days ago, I sent you some free resources that could help increase your pipeline deals by 50%."
Pose a Question to Engage:
"Imagine being recognized for your outstanding results instead of worrying about meeting your sales quota."
Provide Social Proof:
"One of our clients, Alex J., reported a 20% increase in weekly meetings and a 30% response rate from cold prospects after automating his outreach."
Offer a Solution and a Call to Action:
"Would you be open to discussing how you can achieve similar results? Let me know!"
Friendly Closing:
"Have a great {{day_of_the_week}}!"
Why This Works:
- The initial question captures attention and motivates the prospect to listen further.
- Providing social proof from a relatable figure builds credibility and relatability.
- The call-to-action is gentle, inviting a casual chat rather than a formal meeting.