Personalized videos can boost engagement in your outreach campaigns. With Sendspark, you can create dynamic, personalized videos and seamlessly integrate them into your Amplemarket email sequences. This article provides a high-level overview of how to incorporate Sendspark videos into your Amplemarket workflows, while linking to Sendspark’s resources for detailed video creation guidance.
Step 1: Create Your Sendspark Video
- Log in to Sendspark: Access your Sendspark account (or sign up at sendspark.com).
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Record or Upload a Video: Use Sendspark to record a new video or upload an existing one. For personalized outreach, consider using their Dynamic Video feature, which lets you customize elements like the recipient’s name or website.
- For detailed instructions on creating videos, refer to Sendspark’s General Overview: How to Share Sendspark Videos.
- Generate the Video Link or Embed Code: Once your video is ready, copy the shareable link or animated/static thumbnail code provided by Sendspark.
Step 2: Add the Video to Your Amplemarket Sequence
- Open Your Sequence: In Amplemarket, navigate to the Sequences section and either create a new sequence or edit an existing one.
- Edit the Email Step: Select the email step where you’d like to include the video.
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Insert the Video:
- Option 1: Paste the Link: Simply paste the Sendspark video link into the email body. This works well for a lightweight approach and ensures compatibility across email clients.
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Option 2: Embed a Thumbnail: For a more engaging experience, paste the animated (GIF) or static thumbnail code from Sendspark into the email. This displays a clickable preview that directs recipients to the full video.
- Tip: Use the animated thumbnail for email clients that support GIFs (e.g., Gmail) and the static thumbnail for others (e.g., Outlook).
- Need help embedding? See Sendspark’s Amplemarket — Send Dynamic Videos guide.
- Personalize Your Message: Add a brief, tailored message around the video to encourage recipients to watch (e.g., “Hey {{FirstName}}, I made this quick video just for you!”).
Step 3: Test and Send
- Preview the Email: Use Amplemarket’s preview feature to ensure the video link or thumbnail displays correctly.
- Send a Test Email: Send a test to yourself or a colleague to confirm the video works as expected in different email clients.
- Launch Your Sequence: Once verified, activate your sequence to start reaching your contacts.
Additional Tips
- Keep It Lightweight: Videos don’t play directly in most email clients, so Sendspark provides a clickable preview (GIF or static image) that links to a video landing page. This keeps your emails deliverable and user-friendly.
- Track Engagement: After sending, check Sendspark’s analytics to see who’s watching your videos and how much they’ve viewed. Learn more in Sendspark’s Video Analytics Guide.
- Dynamic Videos for Scale: For larger sequences, use Sendspark’s AI personalization features to automatically tailor videos for each recipient. Details are available in Sendspark’s Dynamic Video Documentation.
Need More Help?
For in-depth guidance on creating and customizing Sendspark videos, visit the Sendspark Help Center. For questions about Amplemarket sequences, reach out to our support team at support@amplemarket.com.