When your emails start landing in spam folders or fail to deliver, your email address, domain, or sending IP might be on a spam list. This can disrupt your outreach and hurt your campaign performance. At Amplemarket, we make it easy to detect and resolve these issues so you can get back to reaching your prospects. Here’s how to address the problem and prevent it from happening again.
Step 1: Detect the Issue with Amplemarket
Amplemarket’s platform actively monitors your email deliverability, alerting you if your domain or sending IP is flagged on a spam list. For example, as shown below, our system can identify if your domain is listed on blacklists like zen.spamhaus.org or cbl.abuseat.org, and it even checks for IP-level blocking—a critical detail many tools overlook.
Step 2: Understand Why It Happened
Spam lists flag domains or IPs for specific reasons. Common causes include:
- Shared IP History: If you’re using a shared IP previously marked as spam, you might inherit its bad reputation.
- High Bounce Rates: Sending to invalid or outdated email addresses can trigger flags.
- Recipient Complaints: If recipients mark your emails as spam, it damages your reputation.
- Lack of Authentication: Not having SPF, DKIM, or DMARC records makes your emails look suspicious.
Use Amplemarket’s sequence analytics to review metrics like bounce rates or spam flags, which can help you identify the root cause.
Step 3: Take Action to Resolve It
Once Amplemarket alerts you to the issue, here’s how to fix it:
- Request a New Sending IP: If Amplemarket detects your IP is blocked (or if you’re on multiple lists, as shown in the screenshot), contact your email provider to request a new sending IP. This can give you a clean slate. After switching, warm up the new IP by starting with small email batches and gradually increasing volume.
- Submit a Delisting Request: Visit the websites of the spam lists (e.g., Spamhaus or Abuseat) and follow their delisting process. Provide your domain or IP and explain the steps you’ve taken to resolve the issue.
- Authenticate Your Domain: Set up SPF, DKIM, and DMARC records to verify your emails as legitimate. This helps improve both domain and IP reputation.
Step 4: Prevent Future Issues
Getting off a spam list is just the first step—staying off is crucial. Here’s how to maintain good deliverability:
- Warm Up New IPs: If you’ve switched IPs, use Amplemarket’s Email Deliverability Booster to automate the warm-up process and build a positive reputation.
- Monitor with Amplemarket: Our platform continuously tracks your domain and IP status, alerting you to new issues. You can also check metrics like open rates and bounces to catch problems early.
- Follow Email Best Practices: Use opt-in lists, avoid spammy language (e.g., “FREE” or “ACT NOW”), and always include an unsubscribe link.