At Amplemarket we are focused on safeguarding your email deliverability. From our data, we know that attaching a file in your email has a negative impact on the deliverability of that email. After multiple tests, we found the best solution to send a file in your cold emails.

Upload the attachment to Google Drive

To maximize your email deliverability, you should save your attachments on your Google Drive and add a shareable link to the file in the email. This will not only protect your email deliverability but positively affect as the link you added is trusted by Google.

This article walks you through the setup - Adding a case study in your outreach efforts

Additionally to further increase the deliverability of your emails you can add Liquid to your sequence so that you can add different case studies for different industries. Here is an example of what this could look like.

{% if industry contains 'Accounting' %}
Here is a relevant case study for the accouting industry.
{% elsif industry contains 'Retail'%} 
Here is a relevant case study for the Retail industry.
{% elsif industry contains 'Hospitality' %}
Here is a relevant case study for the Hospitality industry.
{% else %}
Here is a general case study
{% endif %}

Note: If Google Drive is not an option for you, you can also use links from other cloud platforms such as Dropbox, Docsend, or Box.

Attaching the file directly to my email

Amplemarket does not provide the possibility to attach files in the text editor. Our data clearly shows that attaching PDF files or other types of files in your emails to prospects you have never engaged with before has a negative impact on your email deliverability. This is a common feature that SPAM filters use to protect the email service from viruses and phishing attacks.

If you need further help or have any questions feel free to reach out to your dedicated account manager or email us at support@amplemarket.com.