You can access Amplemarket Analytics by pressing the "Analytics" button on the left dashboard.
In reporting you'll be able to track all the aggregate metrics that let you better understand the success of your campaigns.
Here is a video giving you a brief overview of the Analytics:
Detailed Breakdown
On the Performance Overview, you will be able to find the following sections: Overview, Emails, LinkedIn, Sequence Templates, and Revenue.
The "Overview" section is divided into 3 subsections, "Summary", "Channel Performance" and "Channel Volume". The "Summary" looks as follows:
- New Leads - # of contacts that received a campaign during the period selected.
- Leads interested - # of leads that have shown an interested intent when replying to the email cadence.
- Interest rate - Percentage of leads contacted in the selected time period who, upon initial contact, expressed interest by replying
- Meetings Booked - # of contacted leads that booked a meeting and have the "Meeting Booked" label applied
- Meetings Booked rate - Percentage of leads who booked a meeting in the selected time period
On the Channel Performance, you will be able to find the following metrics, which will assist you in evaluating how each individual communication channel is doing:
- Email open rate - Percentage of unique leads who opened at least one email from the sequence within a selected time period. Achieving a 40% or higher open rate signifies effective subject lines and trusted senders
- Email reply rate - Percentage of unique leads who replied at least one email from the sequence within a selected time period. The ideal reply rate typically varies across industries, but is in the range of 2% to 5% on average.
- LinkedIn acceptance and connection rate - Number, and %, of LinkedIn connection request sent during the selected time period that were accepted
Finally, we have the "Channel Volume" subsection, which allows you to see:
- Emails delivered - number of delivered emails
- LinkedIn connection requests - number of sent LinkedIn connection requests
- Calls dialed - number of calls placed
All Channels have their own reporting section - e-mails, LinkedIn, and Calls, so you can get even more granular insight into how each one is doing.
On "Emails" you will be able to see email performance, showing the number of delivered, opened, and replied e-mails, as well as how many were marked as spam (note that Amplemarket counts soft-bounces as spam too: an e-mail might not have necessarily been marked as spam, but bounced and it will be counted here), and hard bounces.
The "LinkedIn" section will allow you to track the performance of your LinkedIn steps in sequences: the number of completed tasks, connection requests, accepted requests, messages sent, opened, and replied to.
Note: Accepted connection requests are not tracked in real-time, although they will not immediately show, this information will eventually appear - it can however take some time to do so.
There is a dedicated section for LinkedIn called the "Interested Breakdown" where you can get a granular view of exactly which LinkedIn channels are being most successful at gathering interested responses from your prospects:
The "Calls" section will allow you to see how your calls have been performing, showing the number of calls dialed, calls connected, meaningful calls, total time on calls, and average call duration. You can also see how many calls are labeled with a specific call disposition.
The "Duo Copilot" section provides detailed insights into the performance of leads generated by Amplemarket’s Duo Copilot feature within a selected time period. This section helps you evaluate how effectively your team is engaging with AI-generated leads and converting them into opportunities. The metrics are designed to give you a clear picture of lead quality, team activity, and engagement outcomes.
The following metrics are available in the Duo Copilot section:
- Leads Generated: Number of leads generated by Duo Copilot within the selected time period.
- Leads Actioned: Percentage of Duo Copilot-generated leads that were sequenced or dismissed by the team within the selected time period.
- Leads Sequenced: Percentage of Duo Copilot-generated leads that were added to a sequence for outreach.
- Leads Dismissed: Percentage of Duo Copilot-generated leads that were dismissed by the team.
- Leads Interested Rate: Percentage of contacted Duo Copilot leads that replied with interest.
- Meetings Booked Rate: Percentage of Duo Copilot leads that resulted in a booked meeting.
- Leads Open Rate: Percentage of Duo Copilot leads that opened an email or LinkedIn message sent by your team.
- Leads Reply Rate: Percentage of Duo Copilot leads that replied to an email or LinkedIn message sent by your team.
You can group the data in the Duo Copilot section to analyze performance at a more detailed level:
- Group by Signal Type: This allows you to see the performance of leads generated from different signal types, such as posts from your company, posts mentioning specific keywords, followers of your company, profile visits, or posts from competitors.
- Group by Signal Name: This option lets you drill down into the performance of individual signals within a signal type, helping you identify which specific signals are driving the most valuable leads.
Filtering and sorting
You can also set up custom filters if you want to see only information pertaining to a specific user, team, or persona, by pressing the "filters" button:
On the columns below each graph, you can freely customize the columns, which will save your changes permanently. You can move columns left and right, sort them as ascending or descending, or even hide them if they are not relevant to you.
If you decide to hide them, you can re-enable them in the future by pressing on the cogwheel icon to the right, where you can choose which columns you. want to enable or disable.
You can also export all the data that you have customized as a .csv by pressing on the export icon to the left of the cogwheel, which will send a report containing all this information to your e-mail.