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You follow up emails should be kind and concise reminders that you send to your prospects 2-4 days apart. Follow up emails should be sent with the same subject line so that they are nested in your prospectโ€™s inbox so that they can easily scroll to see your previous emails. Here are some important things to keep in mind when creating your follow up emails:

  • Interval: Wait 2 to 4 days between follow-up emails. If you start sending emails daily, people will perceive your email as spam and wonโ€™t take you seriously.
  • Be concise, keep it short: Since the most important message you are trying to send is already in the first touch, try to keep it short and simple. The goal is only to ping back the prospects attention to the prior emails.
  • Add a clear call-to-action: A call-to-action at the end of every email will show the prospect what to do next. Make it as easy as possible for them to reply to your email. For instance, if the next step is scheduling a call, suggest possible dates.
  • Provide value with every touch point: Reiterate or remind your prospects of the problem you are solving in some your follow up emails. 
  • Be original and use humor: this is a real key to success and will increase your reply rates! If your prospects are opening your emails, but not replying, ping them again with a funny image or GIF. Youโ€™ll be surprised with the impact of a good laugh in a sales conversation.

Do not send daily follow ups, this could be unnerving to your prospects and you might end up being marked as spam. Be considerate and give your prospects time to read  your emails before you send them your reminders. As a good rule of thumb it is acceptable to contact a prospect 8 times within a 24-32 day period. Avoid sending email cadences with more than 8 follow up emails unless you have tested and it has proven to work.

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