Amplemarket's LinkedIn Presence filter enables you to segment prospects based on their LinkedIn follower count, providing a powerful proxy for their industry influence, thought leadership status, and potential reach. This filter categorizes individuals into distinct tiers based on their social capital on the platform.
| Category | Follower Range | Description |
|---|---|---|
| Influencer | 10,000+ followers | Major thought leaders with substantial industry reach |
| Micro influencer | 5,000 - 9,999 followers | Rising voices with significant niche influence |
| Large following | 500 - 4,999 followers | Well-connected professionals with above-average networks |
| Moderate following | 100 - 499 followers | Typical active LinkedIn users with standard networks |
| Limited following | 1 - 99 followers | Minimal LinkedIn presence or new users |
| No following | 0 followers | Inactive or newly created profiles |
Strategic Applications
1. Influencer Marketing & Partnerships
Best practice: Target individuals with "Influencer" or "Micro influencer" status for co-marketing opportunities, guest content, and strategic partnerships.
Example scenario: A SaaS company selling marketing automation tools can identify marketing directors and CMOs with 10,000+ followers to propose co-hosted webinars that leverage the influencer's audience while showcasing the company's solution.
2. Content Amplification Strategy
Best practice: Prioritize outreach to prospects with larger followings who can amplify your message when they engage with your content.
Example scenario: When launching a new industry report, target decision-makers with "Large following" status first, as their interactions with your content will generate significantly more visibility through second-degree connections.
3. Social Selling Efficiency
Best practice: Segment outreach strategies based on prospect's social influence level.
Example scenario: For prospects with "Influencer" status, develop highly personalized outreach referencing their published content. For those with "Limited following," focus on more traditional value propositions rather than social engagement.
4. Identifying Hidden Decision Makers
Best practice: Use follower count as a signal for identifying influential individuals who may not have senior titles but wield significant influence.
Example scenario: A product manager with "Micro influencer" status may have more internal influence than a VP with "Limited following," making them a valuable champion despite their title.
5. Competitive Intelligence Gathering
Best practice: Monitor competitors' engagement with industry influencers to identify partnership opportunities they may be missing.
Example scenario: Identify "Influencers" in your industry who haven't yet engaged with your competitors, creating an opportunity to establish first-mover relationships.
The LinkedIn Presence filter represents a powerful dimension in modern B2B prospecting, allowing sales teams to incorporate social influence into their targeting strategy. By segmenting prospects based on follower count, you can tailor outreach approaches that resonate with each prospect's unique position in their professional community