Amplemarket's Keywords filter is a powerful prospecting tool that scans LinkedIn company pages for specific terms in their descriptions and headlines. This feature allows you to identify organizations that explicitly mention concepts relevant to your offering, helping you discover prospects with a higher likelihood of interest in your solution.
How It Works
When you enter keywords into this filter, Amplemarket's algorithm searches through:
Company page descriptions
Company headlines/taglines
Public company information on LinkedIn
The system then returns companies that match your specified keywords, allowing for highly targeted prospecting based on how companies describe themselves.
Best Practice Scenarios
1. Targeting Companies in Digital Transformation
Keywords to use: "digital transformation," "digital initiative," "modernization," "legacy system replacement"
Why it works: Companies publicly discussing digital transformation are actively seeking solutions to modernize their operations. If you offer services or products that facilitate this transition, these keywords help identify organizations at the right stage in their journey.
2. Finding Companies with Specific Technology Stacks
Keywords to use: "Salesforce," "HubSpot," "AWS," "Microsoft Dynamics," "Oracle"
Why it works: If your solution integrates with or enhances specific platforms, targeting companies that mention these technologies ensures technical compatibility and relevance.
3. Identifying Companies with Specific Pain Points
Keywords to use: "efficiency," "automation," "cost reduction," "streamline operations"
Why it works: Organizations highlighting these concepts in their public profiles are signaling priorities that align with solutions promising operational improvements.
4. Discovering Companies in Growth Mode
Keywords to use: "scaling," "expansion," "growth phase," "series funding," "venture-backed"
Why it works: Companies in growth phases often need new solutions to support their expansion. These keywords help identify organizations potentially more open to new vendor relationships.
5. Finding Companies with Specific Values Alignment
Keywords to use: "sustainability," "carbon neutral," "diversity," "social impact"
Why it works: If your offering has a values-based component, finding companies that publicly emphasize similar values can lead to stronger relationship building.
Use Competitor-Adjacent Terms
Identify companies that mention concepts related to your competitors but may not be using their solutions yet:
Example: If you compete with Salesforce, try "CRM challenges," "customer data management," or "sales pipeline visibility"
Leverage Timing Indicators
Look for keywords that suggest timely opportunities:
Example: "recently migrated," "looking for partners," "new initiative," "strategic priority"
Best Practices for Keyword Selection
Start broad, then refine: Begin with more general industry terms, analyze results, then narrow down to more specific keywords.
Use variations and synonyms: Different companies may use different terminology for the same concepts.
Test and iterate: Monitor which keywords yield the highest quality prospects and adjust accordingly.
Combine with other filters: For best results, use the Keywords filter alongside other Amplemarket filters like company size, industry, or technologies.
Amplemarket's Keywords filter transforms prospecting from a volume game to a precision targeting exercise. By thoughtfully selecting keywords that align with your ideal customer profile, you can identify companies that are not just demographically suitable but are actively signaling interest in concepts related to your solution. This approach leads to more meaningful conversations, higher conversion rates, and more efficient use of your sales resources.