Amplemarket's Current Company filter provides a direct and powerful way to target specific organizations in your prospecting efforts. Unlike broader filters that segment by industry or size, this feature allows you to pinpoint exact companies you want to engage with, making it ideal for account-based marketing (ABM) strategies and targeted outreach campaigns.
Core Functionality
The Company Name filter offers several key input methods:
- Individual company names (e.g., "Stripe," "Ford")
- Company domains (e.g., "amplemarket.com")
- LinkedIn company URLs
- Bulk lists of any of the above (up to 500 entries)
Additionally, the filter includes advanced settings to refine your search by:
- Including subsidiaries and affiliates
- Excluding specific companies
- Excluding specific domains or LinkedIn URLs
Strategic Applications
1. Account-Based Marketing Execution
Best practice: Upload your target account list directly into the Company Name filter to instantly create a prospecting universe aligned with your ABM strategy.
Example scenario: Your marketing team has identified 200 enterprise accounts as ideal fits. Rather than building complex filter combinations, simply paste the company names to create a perfectly aligned prospecting list.
2. Competitive Displacement Campaigns
Best practice: Target companies using competitor solutions by uploading a list of their known customers.
Example scenario: If you're targeting Salesforce customers, compile a list of companies known to use Salesforce (from case studies, testimonials, etc.) and upload them to the Current Company filter.
3. Event Follow-Up Outreach
Best practice: After industry conferences or webinars, upload the list of attending companies for immediate follow-up.
Example scenario: Your company exhibited at SaaStr Annual. Upload the list of companies that scanned your booth QR code to quickly build a follow-up campaign to engaged prospects.
4. Targeting Companies in Specific Corporate Families
Best practice: Use the "Include Subsidiaries and Affiliates" option when targeting large corporate ecosystems.
Example scenario: When targeting Johnson & Johnson, enable this option to include all their subsidiaries like Janssen Pharmaceuticals, ensuring you don't miss relevant divisions.
5. Vertical-Specific Campaigns
Best practice: Create lists of companies within specific verticals for highly tailored messaging.
Example scenario: For a healthcare-focused campaign, upload a pre-researched list of hospitals, medical device manufacturers, and health insurance providers.
Advanced Filtering Techniques
Exclusion Strategies
The exclusion capabilities allow you to refine your targeting in several powerful ways:
Exclude Current Customers
Upload your customer list to the "Exclude Companies" field to ensure you're only targeting net-new prospects.
Exclude Recently Contacted Companies
- Add companies from recent campaigns to avoid over-contacting the same organizations.
Exclude Competitors
- Add competitor names and domains to ensure you're not inadvertently prospecting to competitive organizations.
Domain-Based Exclusions
- Exclude entire corporate families by adding their primary domain (e.g., "ibm.com" excludes all IBM-affiliated companies).
Best Practices for List Management
Maintain Clean Data
- Ensure company names are standardized (e.g., "IBM" vs. "International Business Machines").
Use domains when possible as they tend to be more unique identifiers than company names.
Segment Your Lists
- Rather than uploading one massive list, create smaller, targeted lists based on industry, company size, or buyer persona.
Regular List Rotation
- Update your exclusion lists regularly to reflect recent conversions, closed opportunities, and new outreach campaigns.
Use List Naming Conventions
- When saving lists in Amplemarket, use clear naming conventions that include the date and purpose (e.g., "Enterprise_Healthcare_Q2_2023").
Start with High-Value Targets
- Begin with a smaller list of your highest-value prospects rather than uploading thousands of companies at once.
Test Different List Combinations
- Experiment with different combinations of inclusions and exclusions to find the optimal targeting approach.
The Company Name filter is perhaps the most direct targeting tool in Amplemarket's arsenal, allowing for precise control over exactly which organizations you prospect. By thoughtfully curating your company lists and leveraging the inclusion/exclusion capabilities, you can ensure your outreach efforts focus exclusively on the most relevant potential customers, dramatically improving efficiency and conversion rates.
When implemented as part of a comprehensive prospecting strategy, this filter transforms generic outreach into highly targeted, account-based campaigns that resonate with your ideal customer profile.