Your Amplemarket Safety Settings can be configured by any admin and are applied to the whole organization when performing engagement activities.
They are designed to apply best practices of outbound volume and frequency to all of your users to avoid domain damage and sales faux pas.
Recently Contacted is the setting that prevents prospects from being added to sequences in Amplemarket too often. The default for this setting is 3 months and this is what we have found is best practice. What this duration means is that if a lead is contacted within the last 3 months, they will be excluded from being added to a sequence.
While this is useful to prevent reaching out too often to a lead and letting things cool down, we’ve found this setting to be most useful with sales teams with multiple individuals to prevent more than one team member reaching out to the same lead and stepping on each other's toes!
That being said, all industries are different, and you should feel comfortable changing this duration to one you feel best supports your use case/ABM approach.
A great use case for why you would want to turn this off is if another department, such as Customer Success, uses sequences to reach out to new customers and they could be receiving multiple sequences as part of an onboarding flow.
Daily email limit per mailbox is the setting that sets the maximum number of emails each mailbox can send per day.
Enforce Unsubscribe is a critical compliance feature that automatically adds a standardized unsubscribe message to the end of all emails sent through the platform. When enabled, this setting applies organization-wide, ensuring that every team member's outreach includes a clear way for recipients to opt out of future communications.
The unsubscribe message appears at the bottom of emails and can be customized to match your company's tone and style. This feature helps maintain compliance with email marketing regulations like CAN-SPAM and GDPR, while also demonstrating respect for your prospects' preferences.
Holiday Scheduling is an intelligent feature that prevents your sequences from sending emails during recognized holidays. When enabled, this setting automatically reschedules any emails that would fall on a holiday to the next business day instead.
This feature helps maintain professionalism by ensuring your outreach doesn't intrude on recipients' time off, when they're less likely to engage with business communications. It also prevents your carefully crafted messages from getting buried in a post-holiday inbox backlog.
The holiday calendar recognizes major public holidays and can be configured to account for regional differences. By enabling Holiday Scheduling, you demonstrate respect for your prospects' time while optimizing your email delivery for maximum engagement.
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