Achieving a 100% open rate is extremely rare—if not impossible—in the sales world. If you're experiencing this, it’s important to investigate what might be happening.
When you send emails through Amplemarket, they are sent directly from your mailbox, and each email includes a tracking pixel to monitor whether it’s been opened. This method is standard across most players in the industry.
If you're seeing 100% open rates, or unusually high percentages that raise suspicion, there may be factors—either behaviours or technology—that are artificially triggering the tracking pixel.
Here’s how to identify and resolve the issue:
1. Check for Apps, Extensions, or Plugins
Examine whether you're using any tools that might be scanning your emails and automatically marking them as opened. Some third-party integrations can trigger the tracking pixel.
2. Email Integration with Apple Mail
Apple’s iOS 15.2 update introduced Privacy Settings that can automatically open tracking pixels, leading to inflated open rates. If you’ve integrated your professional email with Apple Mail, this could be the cause.
►How to Fix It: To ensure that your mailbox does not trigger the tracking pixels, consider these solutions:
- Avoid integrating your professional email with Apple Mail.
- Disable the "Protect Mail Activity" setting in Apple Mail’s Privacy settings to prevent automatic pixel triggering.
3. Refrain from Opening your Sent Emails
If you access your sent folder and open emails you’ve sent via Amplemarket, this can also trigger the tracking pixel. Avoid this behaviour to maintain the integrity of your email open rate data.