Building Sequences with Amplemarket MCP

Overview

With the Amplemarket MCP you can build sequences end-to-end from your AI assistant: create the sequence, add steps with content, and enroll leads with personalized copy for every stage. For the full list of available sequence tools, see Connecting to the Amplemarket MCP Server.

Supported step types

You can add the following step types to a sequence via MCP:

• Email

• Phone call

• LinkedIn connection request

• LinkedIn message

• LinkedIn profile visit

• LinkedIn follow

• LinkedIn like last post

• LinkedIn voice message

• LinkedIn video message

Limitations

• Branching and conditional steps are not supported, sequences are linear only

• Webhook and HTTP request steps are not supported

• Steps always append to the end, you cannot insert a step at a specific position

• Step type cannot be changed after creation. To change a step's type, delete it in Amplemarket and recreate it via MCP

• Step deletion requires the Amplemarket dashboard. MCP can only add and edit steps, not remove them

• Adding and editing steps is only supported for draft sequences

• Launching a sequence requires the Amplemarket dashboard

Workflow

1. Create the sequence
Ask your AI assistant to create a new empty draft sequence with a name and optionally assign mailboxes.

2. Add steps
Ask your AI assistant to add steps one by one or all at once, specifying the step type, delay, and content for each.

3. Enroll leads
Ask your AI assistant to add leads to the sequence. This is where personalization happens.

4. Review and launch in Amplemarket
Open the sequence in Amplemarket to verify steps and personalized copy look correct. Make any structural changes directly in the dashboard, then launch the sequence.

Personalization modes

Standard personalization

The AI assistant creates steps with fixed copy and specific dynamic fields as placeholders for content it will personalize per lead when enrolling.

Example step body:

Hey {{first_name}},
I noticed you recently joined {{company_name}} as {{title}}...

Hyper-personalization

The AI assistant creates steps where the entire body is a single dynamic field, then writes completely unique copy for every lead from scratch when enrolling.

Example step body:

{{ email_1_body | newline_to_br }}