Amplemarket Email Warmup is Amplemarket’s deliverability optimisation service that helps you build, protect and optimize your email deliverability - by automating healthy and good engagement in your mailboxes.
How it works
Amplemarket Email Warmup will automatically start and reply to multiple threads on your behalf.
We created a network of accounts that will do automatic warm-ups, for example, once a week we will make sure your mailbox email addresses exchange emails with other members of the network by randomly creating a limited number of threads between these members. After the thread is started, each recipient will in turn reply to the thread. The thread may reach up to 8 replies in total. Each thread will have a reply in a random interval between 5 minutes and 24 hours. A rough calculation to the number of emails sent will be between 1 and 576 e-mails per day.
When to use
- Build Reputation for Recently Created Domains/Mailboxes: Email Warmup is a safe way to start building a good domain reputation. Recent created domains/mailboxes are more exposed to deliverability problems because they lack history or reputation. Email Warmup automatic threads will show to mailbox providers there is activity happening in that mailbox.
- Protect and Maintain Domain Reputation for older Domains/Mailboxes: for older domains and mailboxes, Email Warmup will help you maintain and protect good domain/mailbox reputation, by giving your domain/mailbox a chance to even out its sent-received ratio alongside your sequences.
- Damage Control for Domains/Mailboxes flagged as SPAM: Email Warmup, alongside other deliverability best practices, may help you recover your domain reputation faster in case your domain/mailbox is flagged as spam.
Enable Email Warmup
- Login in to your Amplemarket Account
- Click Account Settings in your left sidebar
- Click Email Warmup under User Settings
- Switch it on to Enabled in WARMUP Column
If you have a Google Account, you can use the Google Oauth for a quick and easy connection. Follow this interactive guideflow:
Alternatively, if you would like to connect via SMTP/IMAP and App passwords, follow the instructions in this article:
Enabling SMTP/IMAP settings for Google
Recommended: Configure inbox filters
After enabling Email Warmup we recommend configuring inbox filters to keep your inbox clean.
Setting up the filter for G-Suite accounts
- Login into your Gmail Account
- Copy the following string:
amplemarketwarmupemail: - Click on the icon Show Search Option on the right side of your Gmail search bar
- Paste the string you copied in Step 2 in the Subject field
- Click Create filter
- Enable the following actions: Skip the inbox (Archive it), Mark as read, Never send it to Spam and Always mark it as important.
- Click Create filter
For additional support on how to create a filters, see this Gmail's Help Center article.
Setting up the filter for Outlook accounts
- Login into your Outlook Account
- Copy the following string:
amplemarketwarmupemail: - Go to Mail Settings
- Click on the Add a condition select Subject includes and paste the string you copied on Step 2
- Add actions: Mark as read, Move to: Archive, Mark with importance: High